"For some shoppers, Dollar General is becoming like a local corner store. Data from Placer.ai released this month shows that Dollar General has become a destination for shoppers looking to pick up a snack, a gallon of milk, or other quick groceries. Many customers are shopping at the chain in addition to more traditional supermarkets. Dollar General stores were the destination of 28% of quick visits, or shopping trips that last less than 10 minutes, during the second quarter of 2025, according to Placer.ai's data."
"Traditional grocery stores still received about 61% of those quick trips in the second quarter of 2025, Placer.ai found. But the data shows that Dollar General has carved out another niche for itself, Lafontaine said. Dollar stores, particularly those operated by Dollar General and Dollar Tree, have opened thousands of new locations in the US over the past several years. The chains have gained a reputation for setting up shop in small rural communities where Walmart and other retailers can't make a store work."
Dollar General is increasingly a destination for quick grocery pickups such as snacks and a gallon of milk, functioning like a local corner store for many shoppers. Placer.ai data show 28% of shopping trips under 10 minutes went to Dollar General in the second quarter of 2025, up from 24% in the same quarter of 2019. Traditional grocery stores still received about 61% of those quick trips in Q2 2025. Dollar General and other dollar-store chains have opened thousands of locations, often serving small rural communities and providing fill-in visits in denser areas.
Read at Business Insider
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