Dear Vicki: 'Is attending a business conference a waste of time or can it actually be worthwhile?
Briefly

Attending networking events like the Real Deal can provide opportunities to connect with potential partners. However, small business owners should critically assess whether the benefits outweigh the costs, including time spent away from their business operations. Networking can yield new customers and deals, but it requires alignment with specific business goals to justify participation. Consider the actual return on investment before committing to such events.
Networking events like the Real Deal can provide valuable connections, but they shouldn't distract you from your core business operations. Assess the potential benefits against time lost.
Consider your business goals when evaluating events. If you seek genuine partnerships and client relationships, assess if these events align with those objectives.
Read at Independent
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