"Most of the people making money in this space are doing so through their own LLCs. In 2024, the top 50 honorees on Forbes' Top Creators list made $720 million in earnings, capitalizing on their collective 2.7 billion followers. Many, like Alex Cooper and Dhar Mann, have their own production companies. Even now, I'm writing this from Colin and Samir's Press Publish NYC event, a pay-to-attend summit for full-time creators."
"Few creators better demonstrate the seismic shift than Michelle Khare, who has 5.2 million subscribers on YouTube. The stunt-loving YouTuber behind "Challenge Accepted" made headlines last week for her biggest and most ambitious challenge to date: attempting Tom Cruise's most dangerous "Mission: Impossible" stunt ( she crushes it, by the way). "Challenge Accepted" is undoubtedly a premium creator product; each episode costs between $10,000 and $30,000."
The creator economy has matured into a business landscape where creators act as entrepreneurs, editors, producers, and managers running LLCs and production companies. Top creators earned $720 million in 2024 across 2.7 billion followers, and many monetize through production firms, events, and premium content. Michelle Khare exemplifies the shift by producing high-cost, stunt-driven content with episodes costing $10,000–$30,000 and managing production like a TV network. Khare and her team set annual goals for subscribers, views, revenue, and new ventures, track weekly profits and losses, and use financial projections to decide which episodes to greenlight.
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