""Get the price right and everything falls into place. Get the price wrong, however, and you can find yourself struggling to make sales before you've even begun. At the end of the day, your price is a story and how you tell that story matters,""
"According to Brad Weaver, chief experience officer at Nine Elms, even the size of company doesn't determine an easy pricing strategy. "Whether you're a freelancer or large agency, there is no single 'right way' to price your services. Instead, look for the 'ideal way' to price. Most companies will use two or three different methods.""
"01. Price according to value Never price based on what you would pay for a service. You might not spend $2,500 on, for example, GitHub's Enterprise Tier, but you - equally - might not be the intended audience for this well designed and seamless service. Or at least, not yet. Right now you might be happy with GitHub's Free or Personal tiers, but who knows? At some point in the future you might be the target market for an Enterprise solution. Price accordingly and never forget that others might have more income to buy in at higher price points."
Pricing creative work requires alignment with business model and project scale and must convey clear customer value. Pricing decisions should not reflect personal willingness to pay; instead set prices for the intended audience and potential future buyers. Implement a pricing pipeline with low, middle, and high tiers and consider freemium entry points to increase conversion and accessibility. Use two or three complementary pricing methods rather than a single technique. Present price as a story that communicates value, justifies higher tiers, and captures buyers with greater purchasing power.
Read at Creative Bloq
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