"Content creator Khaby Lame has sold his core company for $975m (R15 518 311 575). The 25-year-old Italian citizen of Senegalese descent sold his company, Step Distinctive Limited, which manages his global brand and commercial activities, to Rich Sparkle. According to PRNewsire, Rich Sparkle is a Hong Kong-based US-listed company. The acquisition signals a shift from one-off brand deals to a structured, exclusive, full-chain, platform-style commercialisation system."
"Born Khabane Lame on 9 March 2000, the content creator has 77.8 million followers on Instagram and 106.5 million on TikTok, who can't get enough of his dialogue-free comedy skits. His current global following totals 360 million across platforms. Lame was married to Danish/South African model Wendy Thembelihle from 2023-2024."
Khaby Lame sold his core company, Step Distinctive Limited, to Rich Sparkle for $975 million (R15,518,311,575). Rich Sparkle is a Hong Kong-based, US-listed company. The acquisition shifts Lame’s business model from one-off brand deals toward a structured, exclusive, full-chain, platform-style commercialisation system. Khabane Lame was born on 9 March 2000 and holds Italian citizenship with Senegalese descent. He has 77.8 million followers on Instagram and 106.5 million on TikTok, with a combined global following of 360 million across platforms. Lame was married to Danish/South African model Wendy Thembelihle from 2023 to 2024.
Read at The South African
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