"It's been 15 years since this comic first ran in January 2011, and there's something both quaint and timeless about it.Here's to more (and more) transparency in 2026, and happy New Year!"
"The core power and trust issues between middlemen and buyers still haven't gone away - if anything they've become more acute."
"But there's been a heartening push for transparency across the supply chain and we're seeing progress."
A comic first ran in January 2011 and now marks its fifteenth anniversary, retaining a quaint yet timeless quality. There is a toast to increased transparency in 2026 and New Year wishes. Core power and trust imbalances between middlemen and buyers persist and in many cases have become more acute. A heartening push for transparency across the supply chain has emerged and progress is visible. Greater transparency is contributing to accountability and offers a pathway to address intermediary power and rebuild buyer trust moving forward.
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