CFOs have an essential role in innovation
Briefly

Duncan emphasizes that CFOs must help guide investments in disruptive innovation, balancing immediate needs with future potential for sustainable growth.
He mentions that a CFO has the critical role in reallocating funds from core business operations towards new ventures, despite the inherent risks.
Duncan stresses the importance of a structured yet flexible approach to innovation within large organizations to successfully navigate the complexities of disruptive change.
Volkswagen's investment in Rivian Automotive illustrates how legacy companies are strategically approaching transformative opportunities in the evolving automotive market.
Read at Fortune
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