"Farley estimated the essential worker shortage at more than 1 million factory, construction, and auto workers in June. "Today's essential economy faces a critical crossroads," Farley said in a statement to Fortune: "Stagnant productivity and an outdated belief that a four-year college degree is the only path to success. Given these 95 million jobs are the backbone of our country, we need to change that narrative."
"Despite the brand's explosion in popularity among urban "hipsters" from Brooklyn to Berlin, CEO Linda Hubbard insists the company's compass remains fixed on the job site. "We've really been about the worker ... we don't try to be everything to everybody," Hubbard told Fortune in a joint interview with Ford Philanthropy President Mary Culler, as the two Detroit-area brands join forces in a multi‑year partnership to power what Ford CEO Jim Farley calls " the essential economy.""
Carhartt maintains a steadfast focus on workers and the job site despite rising popularity among urban consumers. A multi-year partnership with Ford targets workforce development, community building, and the provision of tools for essential workers. The essential economy contains roughly 95 million jobs and faces an estimated shortage of over one million factory, construction, and auto workers. Contributing problems include stagnant productivity and the perception that four-year degrees are the only route to success. Costly tools and transportation barriers limit access to skilled trades. Shared Detroit roots and values make the collaboration operationally seamless and practically focused.
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