"From a top-level view, Interbrand uncovered a fairly unremarkable amount of growth in total global brand value, which is up 4.4% to $3.6 trillion in 2025. However, the macro figures belie how much change is occurring on an individual brand basis, with the consultancy's rankings seeing the most entries and exits in its over two decade history. Interbrand assesses several factors for its research, including financial performance and market footprint, purchasing decisions attributable to brand and the ability for a brand to drive loyalty."
"This year has seen the most new entrants and exits from the list since the consultancy launched it in 2000. Nvidia, the chipmaker powering the generative AI boom, recorded Interbrand's largest-ever jump in brand value, up 116% year over year to $43.2 billion. Netflix, YouTube, Uber and Instagram are among the other fastest-risers, underpinning the strength of digital services and entertainment. Other new entrants, including Booking.com, Uniqlo, Monster and Shopify, "solve specific and singular problems" for customers, Interbrand said."
Global brand valuations shifted notably in 2025 as artificial intelligence and market challenges reshaped company financial performance and customer perceptions. Total global brand value rose 4.4% to $3.6 trillion, while individual brand movements were pronounced, producing the most list entries and exits since 2000. Nvidia's brand value climbed 116% to $43.2 billion. Netflix, YouTube, Uber, and Instagram posted rapid gains. New entrants such as Booking.com, Uniqlo, Monster, and Shopify addressed specific customer problems. Brands that expanded into AI, new services, and revenue streams grew faster, while brands relying on familiarity lost ground. Rankings considered financials, market footprint, purchasing attributed to brand, and loyalty.
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