Blinkit signals costly battle ahead in Indian quick commerce market | TechCrunch
Briefly

Blinkit is aggressively expanding its dark store network, aiming for 2,000 locations by December 2025, incurring substantial losses in the process, highlighting the intense competition in quick commerce.
Akshant Goyal stated, 'As we continue to bring forward store expansion, our networks may have to carry a greater load of under-utilized stores which will impact near-term profits in the next one or two quarters.' This acknowledgment underscores the financial strain amid rapid growth.
JPMorgan emphasized that the industry is in a 'land grab mode,' as companies engage in aggressive strategies for store rentals and discounts, indicating a competitive landscape for quick commerce.
The rapid growth of quick commerce is forcing traditional e-commerce players in India to rethink their supply chains in response to changing consumer behavior, as they face competition from emerging firms.
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