Ben & Jerry's has filed a legal complaint against its parent company, Unilever, accusing it of firing CEO David Stever to suppress the ice cream brand's commitment to social issues. The complaint alleges Unilever threatened its staff to comply with its attempts to silence their social mission. The brand, known for its progressive stance since its inception in 1978, claims its independence, established during Unilever's acquisition in 2000, is being undermined, especially highlighted by a previous lawsuit over its sales in the occupied West Bank.
"Unilever has repeatedly threatened Ben & Jerry's personnel, including CEO David Stever, should they fail to comply with Unilever's efforts to silence the Social Mission," Ben & Jerry's said in the filing.
Founded by Ben Cohen and Jerry Greenfield in 1978, the brand became popular with offbeat flavors like Cherry Garcia and associated itself with progressive causes.
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