Beyond changed its corporate name to Bed Bath & Beyond and adopted the BBBY stock ticker on the NYSE effective August 29, replacing the BYON ticker. Beyond owns the Bed Bath & Beyond, Overstock, and Buybuy Baby brands. The original Bed Bath & Beyond chain filed for bankruptcy in 2023 and was acquired by Overstock.com, which is owned by Beyond. Beyond partnered with retail operator The Brand House Collective to reopen a physical Bed Bath & Beyond store in Nashville, the first new store in years. The Nashville location generated significant traffic, revenue, and nationwide media coverage as part of efforts to revive the Bed Bath & Beyond brand.
Today, Bed Bath & Beyond will be trading on the New York Stock Exchange under its former ticker symbol BBBY. But no, you haven't missed the home goods retailer's initial public offering. The brand's owner, Beyond, has decided to change its company name to that of its most iconic retail brand and, with that change, adopt the former Bed Bath & Beyond ticker as its own stock symbol.
In mid-August, Beyond, the owner of the Bed Bath & Beyond, Overstock, and Buybuy Baby brands, announced that it would change its company name to Bed Bath & Beyond, with the stock ticker changing when the market opens on Friday, August 29. That's today. The company's previous ticker was BYON. The newly renamed Bed Bath & Beyond stock under the old BBBY ticker will continue to trade on the NYSE.
The name change of Beyond to Bed Bath & Beyond and the ticker change from BYON to BBBY are just the latest moves by the company as it aims to revive the Bed Bath & Beyond brand. The once ubiquitous home goods retailer, which was a staple of suburban shopping landscapes in the early 2000s, struggled, like many retailers, with changing consumer shopping habits, rising costs, and declining foot traffic.
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