Aston Martin Lagonda is facing significant financial challenges, burning through over £1 million a day and missing all 2024 targets due to production cuts and slumping demand.
CEO Adrian Hallmark has revised targets, cutting annual production by 14% to 6,000 vehicles, reflecting the sharp 54% drop in DBX sales in China, which heavily impacted revenue.
Despite ongoing challenges, Hallmark expresses optimism about Aston Martin's future potential, highlighting a diverse portfolio and a shift towards aligning production with market conditions.
Aston Martin's stock had a slight rise post-announcement, but shares remain far below their initial flotation valuation of £4.3 billion six years ago.
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