An obesity pill study tested on just 25 patients led to a stunning $16.8 billion increase in Swiss drugmaker Roche's market value
Briefly

Positive results in tiny trials for obesity drugs have collectively generated about $93 billion in market value gains this year, showcasing investor optimism due to the vast obesity market potential.
The substantial market size for obesity drugs sets them apart, leading to significant market value increases, unlike drugs for other diseases. Pharmaceutical development remains unpredictable, with most drugs failing post early-stage trials.
Investors have reacted strongly to promising announcements of positive results in small studies, contributing to substantial market value surges for drug companies like Novo Nordisk A/S and Roche Holding AG.
Amidst the hype over successful small trials, the challenging reality of pharmaceutical development where most drugs fail beyond early stages needs to be recognized to temper market exuberance.
Read at Fortune Europe
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