An entrepreneur who built his 6-figure business around 'unreasonable hospitality' shares the books he makes employees read

"Kyle Ray turned his window-cleaning side hustle into a six-figure business, thanks to a unique pricing structure and providing what he calls "unreasonable hospitality." However, if you asked the business owner what he does, he wouldn't mention windows or home services. "We're not a window cleaning company; we're a training facility that develops people," Ray told Business Insider. "My main goal is to make anybody who comes to work with us really successful.""

"Ray said he sits down with every new hire to discuss their goals and five-year plan: "I always ask them, 'You don't ever get into an Uber or get onto an airplane without knowing a destination or where you're going, right? Why would you start a job where you don't have some kind of plan?'" And, if I'm a stepping stone for them to go do something that they're really passionate about, hopefully, I can teach them a lot of skills that will help in the long run."

""As you progress up this ladder, it affects how much money you make," said Ray. "You're paid more as you gain skill, and our goal is to get you to Tier 4 as fast as possible." In addition to gaining specific skills before jumping tiers, Ray shared the books each employee has to read before getting promoted. The book list is different for sales reps and technicians. The first book Ray has his technicians read is actually a sales book."

Kyle Ray built Geek Window Cleaning into a six-figure business through a unique pricing structure and 'unreasonable hospitality'. The business positions itself as a training facility focused on developing employees and making them successful. Every new hire meets management on day one to set goals and a five-year plan, emphasizing purpose and direction. New hires start at Tier 1 and can advance to Tier 4, with pay increasing as skills grow. Promotions require mastery of specific skills and completion of assigned books. Sales reps and technicians follow different reading lists, and technicians begin with a sales book.

Read at Business Insider