The days of worry-free spending have been replaced with a sharper eye toward getting a good value. This shift is causing companies like Starbucks, PepsiCo, and Whirlpool to struggle, while retailers like Walmart, Target, and TJX are poised to do well.
Across a lot of the value retailers, there's a fair amount of green in terms of revenue expectations, showing that companies meeting consumer needs in the budget era are thriving financially.
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