The American Bus Association (ABA) has released the dates for its Marketplace events through 2033, starting with Marketplace 2026 in Reno, NV. These events are crucial for the industry, providing opportunities for networking and significant economic contributions to host cities, as demonstrated by the $5 million generated for Philadelphia during Marketplace 2025. Future events will position selected cities as desirable group travel destinations. The 2026 event is particularly notable as it coincides with ABA's 100th anniversary, showcasing its role in connecting travel industry stakeholders.
"As the premier business event for industry professionals, Marketplace fosters critical connections and delivers a substantial economic impact to host cities."
"Marketplace 2026 will be especially significant as ABA prepares to celebrate 100 years of uniting operators, suppliers, and the group tour and travel industry."
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