AffiniPay has officially changed its name to 8am, which reflects a broader service identity beyond payment processing. The former name was limiting after acquiring platforms like MyCase and CasePeer. The new name aims to convey energy and focus, helping customers build momentum at the start of their day. The company emphasizes handling tasks that lawyers find tedious, especially during the busy morning hours, linking its branding aspirations to a more comprehensive understanding of its services rather than just payments.
The name 'AffiniPay' was too tethered to payments, perfect branding for the parent company of LawPay, but a little limiting after acquiring MyCase, CasePeer, and DocketWise.
The name 8am captures the energy and focus we bring to our customers every day... it's about making our value clear and helping our customers build momentum from the moment their day begins.
Collection
[
|
...
]