5 Ways Leaders Can Turn Enterprise Change Into Business Growth

"Gabriel Shaoolian is the CEO & Founder of Digital Silk, an award-winning agency for brand strategy, custom sites, and data-driven marketing. Enterprise change is a necessity. Yet, despite investing substantial resources into technology and consulting, many brands still struggle to see the desired outcomes. According to McKinsey, 70% of transformation programs end up falling short of their goals. Gartner adds that companies with strong digital leadership are three times more likely to navigate these changes successfully."

"From my experience, big-budget projects often stalled while smaller ones thrived, and the difference was leadership. I've sat in meetings where progress halted because no one took responsibility for the KPIs. On the flip side, I've seen teams gain remarkable momentum when leaders encouraged collaboration and made performance transparent. It showed me that real change happens when people are empowered to lead it."

"I've worked with leadership teams that treated KPIs as afterthoughts instead of vital tools to navigate the company's direction. This disconnect often led to a gap between strategy and execution. However, placing data at the center allows for greater accountability and measurable progress. You can start small and select three to five KPIs aligned with your quarterly goals. Review these metrics each month and encourage team members to take ownership of their performance. I've found that this approac"

Gabriel Shaoolian is the CEO & Founder of Digital Silk, an award-winning agency for brand strategy, custom sites, and data-driven marketing. Enterprise change is a necessity, yet many brands struggle despite heavy investment in technology and consulting. McKinsey reports 70% of transformation programs fall short, while Gartner finds companies with strong digital leadership are three times more likely to succeed. Leadership determines whether projects stall or thrive through accountability, culture, and decision guidance. Elevating data KPIs to the board level creates measurable progress. Selecting three to five KPIs, reviewing them monthly, and assigning ownership drives accountability and momentum.

Read at Forbes