"Last year was a roller coaster ride for e.l.f. Beauty (NYSE: ELF), but also a transformational one. The company continued to take market share, but it did see its swift revenue growth stall after running into some industry headwinds and tariff pressures. E.l.f. also acquired the prestige skincare brand Rhode, which helps set it up for its next leg of growth."
"Taking a page out of the fashion industry, and popularized by clothing brands like Zara, e.l.f. would make copies of hot-selling prestige brands and sell them at a fraction of the price. Its product quality is generally considered good, although not to the same level as the originals. At the same time, management targeted a younger demographic and pushed hard to attract Hispanic consumers."
Last year was a roller coaster ride for e.l.f. Beauty, with continued market-share gains but a stall in swift revenue growth due to industry headwinds and tariff pressures. The company acquired prestige skincare brand Rhode, positioning it for a new growth leg. The stock is down about 40% from its highs, creating an attractive buy opportunity on the dip given the long-term outlook. Growth has come from a fast-follower product strategy, influencer and TikTok marketing, and targeting younger and Hispanic consumers. Distribution expansion, especially at Target and Ulta, has increased shelf space and sales potential.
Read at Aol
Unable to calculate read time
Collection
[
|
...
]