"I think the best thing that you guys have not yet been able to see is the day-to-day. What you guys see is the product on the floor."
"It's a really cool experience and being able to represent a franchise and be in a different role, a different seat, it's an honor because you get to represent this name on your chest."
"I aimed to build a culture that players and coaches would embrace - one compelling enough to draw top-tier free agents, engage fans."
"The development, which is like every day, and the work they put in, and they show up with positive energy... you feel the togetherness."
In his inaugural season as head coach for the Brooklyn Nets, Jordi Fernandez faced the challenges of a multitude of responsibilities, from managing team performance to fostering player development. Despite a tough season with a record of 26-56, Fernandez noted significant organizational progress. He stressed the value of day-to-day player improvements and creating a team culture that attracts talent. His vision extends beyond immediate results, focusing on establishing a connected group that exemplifies positive energy and collaboration both on and off the court.
Read at New York Daily News
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