In his inaugural season as head coach for the Brooklyn Nets, Jordi Fernandez faced the challenges of a multitude of responsibilities, from managing team performance to fostering player development. Despite a tough season with a record of 26-56, Fernandez noted significant organizational progress. He stressed the value of day-to-day player improvements and creating a team culture that attracts talent. His vision extends beyond immediate results, focusing on establishing a connected group that exemplifies positive energy and collaboration both on and off the court.
I think the best thing that you guys have not yet been able to see is the day-to-day. What you guys see is the product on the floor.
It's a really cool experience and being able to represent a franchise and be in a different role, a different seat, it's an honor because you get to represent this name on your chest.
I aimed to build a culture that players and coaches would embrace - one compelling enough to draw top-tier free agents, engage fans.
The development, which is like every day, and the work they put in, and they show up with positive energy... you feel the togetherness.
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