Pop Up Bagels, the innovative bagel shop known for its ambitious pre-order system and unique flavors, has announced plans to expand in New York City with a new location in Brooklyn, specifically Williamsburg. The shop aims to provide made-to-order bagels, featuring inventive schmear options, and will continue to operate its successful model of selling bagels in packs. Initially founded by Adam Goldberg in Connecticut during the pandemic, the brand has gained significant traction, winning awards and drawing fans, marking an exciting phase in its growth across New York.
Pop Up Bagels, the viral bagel shop, is set to open a new location in Williamsburg, Brooklyn, expanding its presence throughout New York City.
Founded by Adam Goldberg as a backyard project during the pandemic, Pop Up Bagels has rapidly gained popularity and won awards for its exceptionally crafted bagels.
Goldberg expresses enthusiasm about the brand's expansion, noting that growing in NYC is the most exciting chapter of his career.
The shop offers unique, made-to-order bagels with creative flavors and a specific purchasing model that emphasizes packs for walk-in customers.
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