Marmalade, a mother-daughter-owned boutique known for its unique designer selection, is reopening in Williamsburg after four years in Greenpoint. This move reflects their commitment to a contemporary shopping experience embedded within a vibrant community of small businesses. Fashion director Kasey Widmyer emphasizes the importance of location for connecting with likeminded establishments. The new space, nearly double the size, will facilitate event hosting and brand partnerships while enhancing customer engagement through exploration and personal fashion interaction. Marie Widmyer, co-founder, anticipates a welcoming atmosphere for shoppers.
We were intentional about finding a location that reflects our brand: creative, independent, and rooted in community. We wanted to be part of a community of like-minded small businesses.
Our new space is nearly twice the size, giving us the opportunity to expand not just physically, but creatively. It's a space designed for discovery.
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