Jonathan Davis launched Freak on a Leash (F.O.A.L.), a premium, dog-friendly pet brand merging rock-and-roll aesthetic with functional pet gear. The launch included apparel, collars, leashes and toys designed for pets and owners who want to show their love for dogs and music. Davis promoted the line at an adoption pop-up in Brooklyn on Aug. 29, partnering with Badass Animal Rescue and Bushwick Bark. Rescued dogs modeled the gear, fans shopped, entered raffles and enjoyed refreshments. A portion of sales supported Badass Animal Rescue, and attendees had the opportunity to adopt.
F.O.A.L. is Davis' first foray into premium pet products, blending his signature rock-and-roll style with functional, dog-friendly gear. The line includes apparel, collars, leashes, and toys designed for pets and their owners who want to show off their love for both dogs and music. A portion of Friday's sales benefited Badass Animal Rescue, a local nonprofit dedicated to saving dogs in urgent need. The event gave fans the chance to adopt, shop and sip for a cause - and maybe even leave with a new best friend.
On Friday, Aug. 29, he promoted the line at an adoption pop-up in Brooklyn, teaming up with Badass Animal Rescue and Bushwick Bark at the Irving Avenue location, where rescued pups modeled F.O.A.L. gear, fans shopped the collection, entered raffles and enjoyed drinks from local sponsors.
"I am here today to possibly meet JD and support his business and the dogs," he told Brooklyn Paper. "My mom died a few years ago and she was a big Korn fan so it drums up a lot of great memories of her."
"I've been listening to Korn since I was 11 years old," she said. "The music, much like dogs, get me through a lot so this is a tremendous cause."
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