"Greenpoint has a distinct personality that is creative, local, and proudly Brooklyn. The chain started on West 124th Street in Harlem and built its identity around smash burgers made with a Pat LaFrieda beef blend and hand‑spun shakes, according to the brand's website."
"The new shop will sit on Manhattan Avenue a short walk from McCarren Park, in a stretch served by multiple transit lines, which brokers and the company say should help keep both weekday and weekend traffic steady. The wraparound sidewalk seating is likely to be a visibility booster and a warm-weather draw."
Harlem Shake, a Manhattan-based burger chain, is expanding to Greenpoint with a new franchised location operated by finance professional Cody Spearman. The 1,580-square-foot corner space at 698 Manhattan Avenue features wraparound sidewalk seating and high ceilings. Spearman became the chain's third franchisee in January 2026. The location sits near McCarren Park with access to multiple transit lines, positioning it to attract steady weekday and weekend traffic. The chain, founded by Jelena Pasic, is known for smash burgers made with Pat LaFrieda beef blend and hand-spun shakes. Additional franchised locations are planned for Philadelphia and other tri-state areas.
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