For many New Yorkers, cameo videos are fun to watch and share, but consumers deserve to know when they are watching a paid ad or a real review," said Attorney General James.
Videos that are properly labeled as paid ads help consumers make conscious decisions about what to buy, and Cameo was not doing enough to protect viewers. Today's settlement will ensure that Cameo steps up to make sure videos are properly labeled and consumers are not misled.
Under the settlement, Cameo must establish policies to ensure proper disclosure of paid endorsements. This includes a watermark system, acknowledgment requirements from brands and celebrities, a reporting system, and monitoring for compliance.
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