The Specialty Coffee Association (SCA) has announced that its 2026 World of Coffee event will be held in Bangkok, Thailand, following its successful shows in Busan and Jakarta. Produced by Exporum, this event, scheduled for May 7-9, aims to enhance conversations around both coffee producers and consumers, reflecting Thailand's growing stature in the specialty coffee industry. The SCA's increasing global outreach includes new Coffee Value Assessment protocols, ensuring a comprehensive evaluation of green coffee quality and furthering its mission across Asia and beyond.
With each World of Coffee in Asia, we see new energy, new perspectives and new opportunities. Bangkok represents the perfect next step in that journey - an energetic, international city with a strong specialty coffee scene and a growing influence in global coffee conversations.
The combined SCA has become increasingly global in its focus, advancing new Coffee Value Assessment protocols and taking over the Coffee Quality Institute's Q program.
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