Hotels raised prices by more than 300% in anticipation of FIFA World Cup crowds across major North American cities. Restaurants prepared by partnering with spirits brands, planning drink specials, and expecting large fan-driven revenue. New Jersey was estimated to see more than $3 billion in direct economic impact. So far, those expectations appear unlikely to be met, with major-city attendance not matching the hype. Other items include unusual brand collaborations, a Popeyes partnership with a Montauk nightclub and restaurant, and a trend of calling Manhattans “boy martinis.” Stadium food is also described as getting wilder, alongside questions about whether parents should bring kids to Hooters.
"Hotels jacked up their prices- some by more than 300%-and restaurants across the country prepared by partnering with spirits brands, planning drinks specials, and generally girding their loins for the mass of fans they expected. For these restaurants, World Cup crowds could be big revenue generators. In New Jersey, for example, the event is estimated to bring in more than $3 billion in direct economic impact."
"I've truly become jaded and immune to bizarre brand collaborations over the past few years. A Grillo's Pickles-flavored PBR? Snooze. Tabasco x Absolut Vodka? Whatever. Kylie Jenner partnering with Lockheed Martin? Well to be fair, that one I made up."
"In other news, Manhattans have been dubbed "boy martinis," though I will say I have never felt less masculine than when I'm bashfully fishing the cherry out of the bottom of my Manhattan."
#fifa-world-cup #tourism-and-hospitality #restaurant-and-bar-trends #brand-collaborations #stadium-food
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