Guinness has enjoyed a trendy resurgence in Greater Boston, attracting younger drinkers and celebrities alike. The iconic stout, which originated in Ireland in the 18th century, is being celebrated in local Irish pubs, especially during winter. The phenomenon known as 'Splitting the G,' where drinkers aim to take a perfect sip from the pint, has gained traction due to social media. However, true Guinness aficionados remain focused on finding the best pint, considering the science behind pouring and serving that greatly impacts the taste and experience of this beloved beer.
'Splitting the G' is when you take a large first sip of the beer in hopes that the line between the foam and the stout hits the middle of the 'G' on the glass. This trend reflects a unique cultural engagement that adds to Guinness's appeal, especially among younger drinkers.
Proper pouring of Guinness involves a specific angle and technique, which can affect the overall taste and experience of drinking it. For serious Guinness lovers, finding a place that perfectly pours their favorite stout becomes an essential part of the experience.
The resurgence of Guinness among younger drinkers, driven by marketing tactics and social media, signifies a cultural shift, yet traditionalists still seek out the best tap in town with a focus on quality over trends.
Diageo, the company that owns Guinness, has even put out an 'expert guide' for pouring and serving Guinness, emphasizing the importance of not just the beer itself but also how it is enjoyed.
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