
""Our Japan assortment has long been coveted stateside. It has a 'if you know, you know' quality to it.""
""We felt it was time to bring this three-decade journey full circle with a collection that showcased the unique cultural exchange.""
L.L.Bean opened its first international store in Tokyo in 1992 due to strong demand from Japanese tourists. The brand has since expanded to 18 stores in Japan, offering unique adaptations of its classic styles. The Japan assortment features boxier silhouettes and a wider color range, appealing to a niche market. In 2025, L.L.Bean introduced a selection of this collection in the U.S. through pop-ups, and in 2026, the Japan Edition returned with a larger offering available online and in select stores.
Read at Esquire
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