PUMA is launching a collaborative collection inspired by Harry Potter, combining nostalgia with modern streetwear. Scheduled for March 27 release, it features sneakers and apparel celebrating Hogwarts Houses. The collection includes PUMA Palermo shoes reflecting Gryffindor and Slytherin colors with intricate details, and the Easy Rider showcases all four Houses in a multicolor design. The collection prioritizes subtle storytelling, allowing fans to connect with their house pride while enjoying fashionable, collectible pieces.
With the kind of detail-oriented creativity fans have come to expect, the global sportswear brand taps into the legacy of the wizarding world to deliver a fresh lineup of sneakers, apparel, and accessories.
Anchoring the footwear lineup are two fresh takes on the PUMA Palermo silhouette, each one rooted in house identity, adding subtle texture and storytelling without overplaying the fantasy angle.
Collection
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