Brown’s decision to launch 741 marks a significant departure from traditional athlete brand partnerships, focusing instead on ownership, creative control, and leaving a legacy.
The name '741' is infused with personal significance, representing independence and creativity while also embodying a commitment to empowering the next generation of athletes.
Brown emphasizes the importance of creating value for athletes, consumers, and communities, advocating for a new mindset: 'It's time to think different and be different.'
Inspired by Kobe Bryant's 'Mamba Mentality,' Brown is not only launching a sneaker brand but also a movement aimed at elevating sports and societal values.
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