Ratings for NBA Finals games have been in a steady decline, with recent matchups seeing significant drops in viewership compared to mid-2010s games.
Last season's Heat-Nuggets matchup was considered a ratings nightmare, averaging 11.6 million viewers over 5 games, showing a trend of decreasing interest in NBA Finals.
Game 1 of the 2024 Finals between the Celtics and Mavericks drew just under 11 million viewers, marking a decline from previous years and highlighting challenges in maintaining viewership.
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