Tatum's story of perseverance and determination, now woven into the fabric of Coach's iconic visual identity, truly captures the essence of what it means to be a modern man.
The campaign, shot by renowned photographer Keizo Kitajuma, beautifully captures Tatum's journey through dynamic urban landscapes, blending thoughtful, reflective moments with the vibrant energy of the city.
Stuart Vevers, Coach's creative director, expressed his enthusiasm for Tatum's involvement, commending his authenticity and his ability to explore different aspects of himself with confidence.
This line of fragrances combines craftsmanship with a dynamic olfactory experience, representing the journey of the modern Coach man through invigorating scents.
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