Jaylen Brown has created his own performance brand, 741, turning down over $50 million from endorsements to maintain full ownership and creative control.
The brand, 741, aims to empower athletes with quality designs, blending style and performance, as highlighted in a mission statement reflecting its unique ethos.
The name '741' embodies concepts of spiritual awakening (7), hard work (4), and new beginnings (1), aligning with Brown's personal journey and values.
Following his recent accolades, including MVP awards, Brown is launching 741 products concurrently with the Celtics' new season, making a significant impact in sports branding.
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