Jaylen Brown launched his performance brand, 741, as a statement about independence and creativity, expressing boredom with traditional business models in the sports industry.
Brown emphasized, 'Honestly, boredom. It would be great for it to be successful. But even if it's not, who cares? I'm just kind of tired of seeing the same old things.'
Brown aims to inspire other athletes and creators by taking a unique path, stating, 'Hopefully in the next 20 years... it sparks other athletes, other creators to have the courage to start to build stuff on their own.'
Unlike most NBA stars who partner with major brands, Brown opted to create 741 independently, passing on over $50 million in endorsements to pursue his vision.
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