Simmons noted there's legitimate buzz about Jeff Bezos buying the Celtics, viewing the franchise as one of basketball's crown jewels, akin to a luxury yacht.
With a net worth of $196.7 billion, Bezos has the capital for the Celtics. He previously attempted to buy the Washington Commanders, showcasing his interest.
Simmons suggested that a wealthy owner like Bezos could elevate the Celtics' market value to $6 billion, aiding potential league expansion plans.
Expanding the NBA into cities like Seattle and Vegas is likely driving up the franchise value, creating a competitive market for prospective owners like Bezos.
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