St. John's Red Storm announced a partnership with Adidas, transitioning from Nike. This strategic shift, effective July 16, 2025, underscores the rising competition in college athletics branding. Following an impressive season led by Hall of Fame coach Rick Pitino, St. John's won both the Big East regular season and tournament titles. Pitino's leadership attributes to the program's renaissance, elevating the team to national acclaim and a preseason No. 1 ranking by CBS Sports. This branding switch symbolizes Nike's potential decline in college basketball dominance amid growing competition from Adidas.
The St. John's Red Storm is switching sides in college basketball's brand wars, and it's a big win for Adidas.
The timing couldn't be better for Adidas. St. John's just completed their best season in decades under Hall of Fame coach Rick Pitino.
Pitino's impact has been immediate and dramatic. In just his second season, he guided the Red Storm to 27 regular-season wins, their highest national ranking since 1991.
This isn't just about shoes - it's about Nike slowly losing ground in the college basketball market.
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