Red Auerbach, the celebrated president of the Celtics, highlighted the importance of discernment in making trades. He emphasized that often, it’s wiser to refrain from trading than to make one for ego's sake. Despite his belief in 'no deal being the best deal', Auerbach is credited with three of the most significant trades in Boston sports, particularly the acquisition of Bill Russell, which changed the team's fortune. His strategic mindset underscores the essence of thoughtful management in sports, a legacy that continues to guide modern decision-making.
Many times the best deal is no deal," said Auerbach, reflecting on how many in sports make trades for ego rather than helping their team. "A lot of people in sports make trades to satisfy their own ego, or just to make a trade, rather than actually helping their ball club."
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