Duke University has formally expressed dissatisfaction with HBO's hit series 'The White Lotus' over its repeated use of the university's logo, particularly in a controversial scene where a character is depicted contemplating suicide while wearing a Duke T-shirt. A university spokesperson remarked that the show misuses their brand without permission, claiming it does not align with the institution's values. However, legal experts suggest that the show's depiction of the logo might fall under First Amendment protections, complicating the issue of branding rights and their representation in media.
Duke University expressed discontent over HBO's 'The White Lotus' for unauthorized use of its logo—particularly concerning a troubling scene involving a character contemplating suicide.
The White Lotus not only uses our brand without permission, but in our view uses it on imagery that is troubling, does not reflect our values or who we are, and simply goes too far, said a Duke spokesperson.
A copyright attorney explained that the show's use of the logo may be protected under the First Amendment, raising questions about branding and free expression.
This incident highlights ongoing tensions between entertainment and institutional branding, as universities like Duke grapple with representations that clash with their values.
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