Ben & Jerry's has filed a complaint against Unilever, claiming that the parent company fired CEO David Stever due to his dedication to the brand's social mission, not his job performance. This action, they argue, breaches the merger agreement that allowed them to maintain an independent board overseeing their operations and social activism. The complaint alleges Unilever threatened the brand's personnel to suppress its political voice, in contrast to its successful sales that outpaced some of Unilever's other ice cream brands, indicating a strong market presence under Stever’s leadership.
Ben & Jerry's claims Unilever fired CEO David Stever for prioritizing social missions over job performance, alleging censorship threats regarding political stances in their ice cream business.
The filing argues that Unilever's removal of Stever was against the merger agreement, as it disrupted the independent board's oversight intended to protect Ben & Jerry's social activism.
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