"We haven't given (Bostonians) enough to do, enough interaction, enough things in the public realm to make winter more appealing," said Michael Nichols, BID president. "We want to be part of that (change)."
A few of these installations have received strong reactions from the public. Take the clown heads for instance, which went up last week. A photo of the floating structure being installed went viral online, with social media users expressing bewilderment over the artwork.
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