"A few weeks later, while watching a news segment about families building miniature igloos out of cake pans, Tarca had an idea: Why not go bigger? Soon, Tarca and his roommates were freezing individual ice bricks in roughly 80 storage bins, often working past 3 a.m. and using wet snow as mortar. After 12 days and more than 100 hours of work, the final structure measured about 12 feet in diameter and 8.5 feet tall - big enough to comfortably fit 10 to 15 people."
"Videos of the build amassed more than 40 million views across social media, as he documented the journey day by day. While Tarca has worked with content creators before and understands how quickly posts can spread, the scale of the response surprised him, he said. Just a little over 60% of viewers were in the U.S., Tarca said, while the rest tuned in from around the world."
Jack Tarca, a photographer and founder of Find The Good Brand, moved in with four roommates he met on Facebook. While watching a news segment about families building miniature igloos, Tarca decided to build a much larger igloo. He and his roommates froze individual ice bricks in roughly 80 storage bins, often working past 3 a.m., and used wet snow as mortar. After 12 days and more than 100 hours of work, the structure measured about 12 feet in diameter and 8.5 feet tall, fitting 10 to 15 people. Videos of the build amassed more than 40 million views, with just over 60% of viewers in the U.S. The completed igloo became a neighborhood curiosity and was later destroyed by two men using a sledgehammer, leaving only three-and-a-half rows standing when Tarca returned home.
Read at Boston.com
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