The ACC's 'PR problem' stems from a lack of national visibility and competitive consistency, which affects how bracketologists and media perceive the conference.
To improve its image, the ACC needs to focus on showcasing its top talent and enhancing its presence during critical moments in the season.
With teams like NC State and Duke, the ACC must leverage these programs' histories to attract attention from fans and analysts alike.
Engaging storytelling around the teams and players can help the ACC develop a more compelling narrative during the upcoming basketball season.
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