How to Build a Thriving Business in a Niche Industry | Entrepreneur
Briefly

The rise of conscious consumers has reshaped market dynamics, highlighting the substantial economic benefits estimated at $4.5 trillion by 2030 for businesses transitioning to a circular economy.
My journey began with a chaotic moment involving maggot-infested trash bins that led me to discover a niche business opportunity in the professional cleaning sector for the first time in the United States.
Sparkling Bins was born after trading my Lexus for a pickup truck, transforming a simple local service into a manufacturing powerhouse, fostering the launch of over 800 companies.
We learned that broad advertising was ineffective, so we focused on smaller, densely populated areas, maximizing our exposure and minimizing travel, which proved to be a successful strategy.
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