Family offices are making more startup bets as venture capital shakes out. Here's what founders need to know.
Briefly

Family offices are now playing an increasingly vital role in the startup ecosystem, stepping in with long-term investments as traditional venture capital faces challenges.
A Goldman Sachs report revealed that many family offices are shifting their investment strategies towards private equity, including venture capital, with a significant increase expected in 2024.
As the wealth of family offices continues to grow, they are not just passive investors; they are actively engaged in funding startups addressing critical global issues in healthcare, climate, and education.
Family offices differ from VCs in their investment perspective, focusing on the far-reaching impact of investments on future generations, rather than short-term exits.
Read at Business Insider
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