"Way back before same-day delivery, I ordered that book, and it happened to arrive at my house the night before major layoffs were going to be announced at Sprint. I wasn't able to go to sleep, and I read that entire book that night. The next day, most of the wholesale division staff was part of the layoff and those of us left felt like it was a matter of time before Sprint exited the wholesale business. That book provided inspiration for all of us to demonstrate to the industry that Sprint was committed to the reseller market despite the unrest."
"This is one of the most powerful books I've ever read. I read it during my daughter's battle with cancer, and Frankl's perspective as a Holocaust survivor helped frame that entire experience."
In celebration of National Reading Month, ten leaders from broadband industry associations, state offices, and private companies shared their favorite books. Brian Newby, North Dakota's state broadband program director, credits Gary Hamel and C.K. Prahalad's Competing for the Future with inspiring him during Sprint layoffs, helping transform the reseller market from $550 million to $1.5 billion annually. He also enjoys Madeleine L'Engle's A Wrinkle in Time for fiction. Chris Lovell, chief growth officer at CLtel and co-founder of Operation IFAST, recommends Viktor Frankl's Man's Search for Meaning, which provided perspective during his daughter's cancer battle. These recommendations demonstrate how literature shapes decision-making and resilience among industry professionals.
#book-recommendations #broadband-industry-leadership #professional-development #nonfiction-literature #national-reading-month
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