"But the Canadian author felt they still had potential. That's how she wound up pitching a "Taylor's Version"-style rerelease of her backlist to a handful of desired publishers. Under this model, Summers would publish lightly revised versions of her old books - "make the background vocals stronger and the guitar richer," so to speak - in the hopes of reanimating her work and reaching a new generation of readers."
"Bindery Books is a publishing startup and membership platform that integrates influencer marketing into the book publication process. Unlike traditional publishing houses, Bindery operates via a handful of influencer-led imprints, designed to better serve reader interest and take the burden of book promotion off under-resourced authors. "Bookish creators wanted to figure out how to build a career doing what they love. Authors want to reach an audience," Kaye said. So he and Harvey decided to play matchmaker."
Bindery Books is a publishing startup and membership platform co-founded by Matt Kaye and Meghan Harvey that integrates influencer marketing into the book publication process. The company organizes 12 influencer-led imprints that allow book creators to act as acquiring editors and champion underrepresented authors. The model aims to shift promotional responsibility away from under-resourced authors by leveraging creators' engaged audiences to build reader communities. Bindery has placed several titles on bestseller lists and is viewed as a potential model for industry innovation, though the startup has not yet reached profitability. The company supports rereleases and niche projects, exemplified by Courtney Summers' Taylor's Version–style rerelease pitch.
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