In a bold announcement, Sean Manning of Simon & Schuster declared that authors will no longer be pressured to procure blurbs for their books. This decision marks a substantial change in the publishing industry, where obtaining blurbs has been considered a crucial step for book promotion. The typical process involves authors seeking endorsements from recognizable names to assure potential readers of a book's quality. However, the article emphasizes that this practice is largely disliked throughout the literary community, highlighting the emotional and creative burden it places on authors.
In his eight years at the company, he wrote in an essay for Publishers Weekly, "it has been tacitly expected that authors—with the help of their agents and editors—do everything in their power to obtain blurbs... No longer."
The process by which those single words are acquired is a fraught one. An author writes a book. If the author is very lucky, a publisher gives them a deal for that book.
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