"When it comes to generating this kind of copy very quickly, AI is a game changer. It's 1,000 times faster than the wittiest marketing copywriter, and arguably as good. I've certainly used it for quippy witticisms to slap onto Meta ad graphics or email subject lines; it's part of why I pay $20 a month for a Claude.ai premium plan."
"But clever marketing copy has limited use in industries like mine where human connection is paramount. When writers find me and my program, they don't sign up because it's packaged in puns and clever phrases. And they don't sign up because AI has written grammatically impeccable marketing copy describing my services. Clients sign up because they connected with someone, a person: either with me, through my YouTube channel or podcast."
AI adoption prompts concern among book creators about permission, obsolescence, and career displacement. The growth of AI-generated content increases the value of human-created content rather than diminishing it. AI excels at producing slick, concise marketing copy and can generate taglines and subject lines extremely quickly and efficiently. Practical uses include ad graphics and email subject lines, making AI a valuable tool for rapid quippy content. In fields where personal connection is central, clever AI-generated copy has limited impact. Clients choose services based on human connection through channels like video, podcasts, or phone conversations, confirmed by surveys. Human audiences can often distinguish machine output from human-created content.
Read at Inc
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